Founded in 2010, RICO Group (stands for Royal Investment Company) has taken strategical steps to join the premium interior market via 2 major brands: Proce & BSmart. Quickly captured Vietnam’s market demands for high-end offices and personal houses, our company has been recognized by our clients and partners to be a competent company in premium segment. After over 9 years of development, we have 2 offices and 2 showrooms in Hanoi and Ho Chi Minh City, with over 100 skilled employees from multiple domains of expertise, from design, supply-chain, technical support, finance to sales and marketing. We have developed partnership with numerous brands in the UK, Swiss, Germany, Malaysia…that possess the highest quality and reasonably priced products to our domestic market. With our portflolios, experiences and financial competences, we are confident to serve the large-scale projects that demand high quality, reliability and on-time services deliverance. Our company welcomes new business opportunities, partnerships and continues to thrive in local and internaional market.


To become the number one company in Vietnam in the supply and distribution of luxury furniture for construction projects.

At RICO Group, our employees focus on creativity and efficiency to maintain our position as a leading brand in the field of luxury furniture. We continuously improve ourselves, always seeking to improve solutions, update concepts and apply environmentally friendly technologies and materials.


To be one of TOP 5 companies with the “best working environment in Vietnam” in 2022 with the criteria of Self-motivation - Creativity - Sharing.

To focus on researching and developing products with international quality, bringing high value to, and winning fondness from our customers

To constantly mobilize for change and renewal in the company with the aim of bringing prosperous to all employees and promoting the company’s development.


We wish to create a humane working environment, with the outstanding products and services. RICO Group understands that only "honesty" can help us achieve that mission.

RICO Group always stands on the position of generous bilateral cooperation to achieve the "smile contract" after each business transaction.

The passion is an important factor to bring the company to the #1 position in the field of operations.

The perfection that both the customers and RICO Group want to achieve is the perfection in every detail, not paying for any excess operations.

All employees of RICO Group are imbued with the statement "Where the trust was born".



Established in 2010, RICO is proud to be a leading partner of the elite, high-end resorts, luxury hotels and many reputable real estate projects.


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