About us – Rico – A trusted partner for premium projects

1 5 YEARS OF HISTORY

About Us Rico Holdings

We create a lifestyle of luxury level With impressive results.

“Rico Holdings aims to become the leading company in Vietnam, providing comprehensive solutions for classy living spaces”

V Ề C H Ú N G T Ô I

15 YEARS OF CHERISHING THE PAST,

CREATE THE FUTURE

The Group is currently operating with 2 offices and 2 showrooms in Hanoi and Ho Chi Minh City with a human resource base of more than 100 talented associates who are experts in the fields of design, supply, engineering, finance, business and marketing. At the same time, the Group also demonstrates its capacity and potential through building strategic partnerships with many famous brands in the United Kingdom, Sweden, Germany, Malaysia… one of the factors that ensures superior quality and the best cost for the products that RICO Group supplies in the domestic market.

Established in 2010, RICO Group (abbreviation of Royal Investment Company) has made strategic steps to conquer the high-end furniture market through 2 brands: Proce and BSmart. Quickly grasping the requirements of large companies as well as the elite in Vietnam, RICO Group has become a leading partner in the field of high-end furniture.

With the leverage of experience, financial potential, and quality human resources, RICO Group is ready to become a reputable partner for large-scale projects that require maximum quality, precise time and outstanding customer service. RICO Group always welcomes new business opportunities, new partners and expects to go further in the domestic and international markets.

1974

The Beginning

The late Mr. Nguyen Xuan Ho established the first carpentry workshop in Binh Duong. The sofa sets and tea cabinets from the carpentry workshop were famous throughout the region for their European style and sophistication in every detail. The reputation of the carpentry workshop created a solid foundation for the future development of Rico Holdings.

2010

Establishment of the Group

Mr. Billy Nguyen and his shareholders have created an important milestone in history: Establishing a luxury group specializing in providing interior solutions and high-end lifestyles called Rico Holdings to build a Vietnamese heritage from traditional family values. The group’s three core member brands were initially introduced to the Vietnamese market: Bsmart, Proce, HealthyAir.
Rico Holdings’ first showroom in Hanoi plays an important role, bringing a classy shopping experience to customers and contributing to the development of the interior and lifestyle industry in Vietnam.

2011

Market expansion

Rico Holdings opened a showroom in Ho Chi Minh City, officially introducing products from member brands to customers and partners in this area. The event marked an important milestone in the process of market expansion, affirming Rico Holdings’ position in the luxury goods industry nationwide.

2016

Cooperation with international brands

Rico Holdings signed an international cooperation agreement with two famous interior equipment and accessories brands, Baumatic and Asko. This milestone officially opened a sustainable cooperative relationship between Rico Holdings and many international luxury brands on a global scale.

2018

Served 500 Customers

In 2018, Rico Holdings recorded a memorable milestone in its development journey – celebrating the milestone of 500 customers. This achievement is a recognition of Rico Holdings’ continuous efforts, creating a great source of motivation for Rico Holdings to continue to improve the quality of products and services, and constantly innovate and create to meet the development of the furniture market. and lifestyle.

2020

Expanding production scale

Rico Holdings’ manufacturing plant is expanded to meet the growth and increasing demand of customers.

2023

10000 Customers

Rico Holdings is proud to mark the milestone of 1000 customers and expand cooperation with many international brands. With an ecosystem of product portfolios from brands: Bsmart, Proce, HealthyAir, Asko, Rolfbenz, Grau, Laufen, Fosters, Boneco, etc. Rico Holdings is confident to continue to develop and become a reliable partner and the first choice of customers and partners in the market.

2024

Vietnamese brands reaching out to the world

To become one of the Vietnamese companies bringing Vietnamese furniture and craftsmanship to the world.

RICO HOLDINGS

VISION

To become a leading corporation in Vietnam specializing in providing Solutions for high-class living spaces.
In the development journey, we constantly strive to innovate, seek the best solutions and update world trends to create a multi-layered journey of experiences and emotions for each customer. goods.

MISSION

To create a Group with the most “Dream Work Environment” in Vietnam with the criteria
Dynamic – Creative – Sharing.
Being a bridge, introducing leading international brands to the domestic market while honoring heritage, bringing products created and made by Vietnamese hands and minds to the world.

THE BEST WORKING ENVIRONMENT IN VIETNAM

The best working environment in Vietnam

Established in 2010, RICO HOLDINGS (abbreviation of Royal Investment Company) has made strategic steps to conquer the high-end furniture market through 2 brands: Proce and BSmart. Quickly grasping the requirements of large companies as well as the elite in Vietnam, RICO HOLDINGS has become a leading partner in the field of high-end furniture.

JOURNEY

DESIGN

DREAM

Sincere

“What comes from the heart will reach the heart”. At Rico Holdings, we build a humane working environment and constantly strive to maximize our capabilities to bring the best quality products to customers. Sincerity is the connecting point that helps us conquer the most demanding customers.

Generous

From the very beginning, with the goal of bringing high-end experiences to customers and pursuing perfection, Rico Holdings has continuously built bilateral relationships with reputable partners and built “smile contracts” after each deal.

Passion

Passion is the “backbone” that helps Rico Holdings stand firm in the face of difficulties and create products and services beyond customers’ expectations. Passion is also an important factor that helps the group rise to the number 1 position in its field of operation.

Trust

Every employee of RICO Holdings is imbued with the motto “Where the trust is born”. Whoever you are, employee or investor, partner or customer, we always value your peace of mind and only cooperate when you are ready to place 100% trust in RICO.

Professional

In the quest for excellence, both customers and Rico Holdings have a common goal: to achieve perfection in every detail, while minimizing any unnecessary activities and costs.

OUR MEANING
Member Companies

Creating and developing a HIGH-CLASS LIFESTYLE and ECOSYSTEM for Vietnamese people and reaching out to the world

01|3
BSMART
Bsmart is a high-end furniture brand with a harmonious combination of elegant European style and the quintessence of craftsmanship from leading Asian artisans. Established in 2010, Bsmart products have been chosen by elites across the country and laid a solid foundation for a revolution in interior design. At Bsmart, we honor the values of craftsmanship as well as the beauty of natural materials. All of our products are the result of a meticulous and skilled manufacturing process by dedicated artisans. That is a commitment to quality with customers and an uncompromising promise, determined to preserve the quintessence of the traditional carpentry profession that our ancestors built in the past.

G I Ớ I T H I Ệ U
Công Ty Thành Viên

Kiến tạo không gian làm việc đẳng cấp hàng đầu tại Việt Nam

02|3
PROCE
Proce – short for “Professional Office”, represents our concept of high-class working spaces. Established in 2010, Proce has been continuously developing over the past decade to bring the most perfect and synchronous solution for all requirements of working space.

After 13 years of development, with passion and constant creative thinking, Proce has been welcomed and trusted by many of the world’s leading prestigious corporations such as Lotte, Swarovski, Porch, Unilever, Gentherm., NGOs’ Vietnam, EDH, NSRP, Delicacy, PLAN Vietnam, Long Giang, … That achievement is a passport proving Proce’s outstanding leadership capacity in the office furniture industry in Vietnam. That is also a great motivation for our team to constantly strive to reach out to the international market.

G I Ớ I T H I Ệ U
Công Ty Thành Viên

Giải pháp khí sạch cho cuộc sống sang

03|3
Healthy Air
Vietnam Clean Air Solutions Joint Stock Company (abbreviated as Healthy Air) is the exclusive and genuine distributor of high-end air improvement products: air purifiers, humidifiers, vacuum cleaners, air convection fans, hair dryers and other related products from world-famous brands such as: BONECO, VALERA, BEURER, PHILIPS, DYSON, LG…
Faced with the increasing air pollution, we – those with the mission of providing classy – quintessential – quality “Healthy Air” products, always try and make constant efforts to find air cleaning solutions so that Vietnamese people can “breathe clean”, “breathe quality” in all their living and working spaces.