{"id":2070,"date":"2019-07-07T07:57:27","date_gmt":"2019-07-07T07:57:27","guid":{"rendered":"http:\/\/rico.vn\/?p=2070"},"modified":"2019-07-19T08:35:00","modified_gmt":"2019-07-19T08:35:00","slug":"cafef-phong-van-doanh-nhan-nguyen-van-binh-chu-tich-hdqt-rico-group","status":"publish","type":"post","link":"https:\/\/rico.vn\/tin-tuc\/tin-tuc-rico\/2019\/cafef-phong-van-doanh-nhan-nguyen-van-binh-chu-tich-hdqt-rico-group\/","title":{"rendered":"[CAFEF] Doanh nh\u00e2n Nguy\u1ec5n V\u0103n B\u00ecnh – Ng\u01b0\u1eddi ti\u00ean phong mang n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng h\u1ea1ng sang v\u1ec1 Vi\u1ec7t Nam"},"content":{"rendered":"

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Kh\u00f4ng gian l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i, sang tr\u1ecdng, kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o\u2026 lu\u00f4n l\u00e0 ni\u1ec1m m\u01a1 \u01b0\u1edbc c\u1ee7a gi\u1edbi c\u00f4ng s\u1edf. Ch\u1eb3ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi nh\u01b0 Google, Facebook, KPMG\u2026 \u0111\u1ec1u ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.\u00a0<\/em><\/div>\n<\/div>\n
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B\u1edfi v\u0103n ph\u00f2ng kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i nh\u00e2n t\u00e0i quy t\u1ee5 \u0111\u1ec3 c\u00f9ng ki\u1ebfn t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, t\u1ea7m v\u00f3c c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c.\u00a0<\/em><\/div>\n
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T\u1ea1i Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 s\u1eb5n s\u00e0ng th\u1ea5y l\u1ee3i \u00edch t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 cho v\u0103n ph\u00f2ng h\u1ea1ng sang hay ch\u01b0a? S\u1ef1 kh\u00e1c bi\u1ec7t trong t\u01b0 duy kinh doanh c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 doanh nh\u00e2n qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?… C\u00e2u chuy\u1ec7n \u0111\u1ea7u n\u0103m m\u1edbi K\u1ef7 H\u1ee3i c\u1ee7a ch\u00fang t\u00f4i v\u1edbi doanh nh\u00e2n Nguy\u1ec5n V\u0103n B\u00ecnh \u2013 nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u PROCE (www.proce.vn) \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u nh\u01b0 v\u1eady!<\/em><\/div>\n
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Tham gia v\u00e0o l\u0129nh v\u1ef1c xu\u1ea5t nh\u1eadp kh\u1ea9u \u0111\u1ed3 n\u1ed9i th\u1ea5t h\u1ea1ng sang h\u1eb3n l\u00e0 m\u1ed9t \u201cc\u00fa r\u1ebd\u201d b\u1ea5t ng\u1edd \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ea7y gi\u00e1o d\u1ea1y ngo\u1ea1i ng\u1eef. L\u00fd do c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 g\u00ec th\u01b0a anh?<\/em><\/p>\n

Kh\u00f4ng ch\u1ec9 m\u00ecnh ch\u1ecb b\u1ea5t ng\u1edd \u0111\u00e2u, t\u1ea5t c\u1ea3 ng\u01b0\u1eddi quen v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a t\u00f4i \u0111\u1ec1u ng\u1ea1c nhi\u00ean khi t\u00f4i l\u1ef1a ch\u1ecdn chuy\u1ec3n h\u01b0\u1edbng sang con \u0111\u01b0\u1eddng kinh doanh. T\u00f4i \u0111\u00e3 c\u00f3 th\u1eddi gian c\u00f4ng t\u00e1c t\u1ea1i khoa ngo\u1ea1i ng\u1eef c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u00e0 N\u1ed9i, nh\u01b0ng b\u1edfi v\u00ec ni\u1ec1m \u0111am m\u00ea v\u1edbi \u0111\u1ed3 n\u1ed9i th\u1ea5t qu\u1ed1c t\u1ebf n\u00ean t\u00f4i \u201cr\u1ebd ngang\u201d sang c\u00f4ng vi\u1ec7c kinh doanh n\u1ed9i th\u1ea5t.<\/p>\n

\u1ede l\u0129nh v\u1ef1c m\u1edbi n\u00e0y, t\u00f4i c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111i c\u00f4ng t\u00e1c n\u01b0\u1edbc ngo\u00e0i v\u00e0 trong m\u1ed9t l\u1ea7n t\u00ecnh c\u1edd c\u00f4ng t\u00e1c t\u1ea1i Singapore, c\u00e1c \u0111\u1ed1i t\u00e1c m\u1eddi ch\u00fang t\u00f4i th\u0103m tr\u1ee5 s\u1edf c\u1ee7a h\u1ecd. B\u01b0\u1edbc v\u00e0o v\u0103n ph\u00f2ng c\u1ee7a h\u1ecd, t\u00f4i b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c kh\u00f4ng ch\u1ec9 sang tr\u1ecdng, hi\u1ec7n \u0111\u1ea1i, m\u00e0 m\u1ecdi thi\u1ebft b\u1ecb, b\u00e0n, gh\u1ebf \u0111\u1ec1u v\u00f4 c\u00f9ng ho\u00e0n thi\u1ec7n, ch\u1ec9nh chu \u0111\u1ebfn t\u1eebng chi ti\u1ebft. Ngay l\u00fac \u0111\u00f3, t\u00f4i \u0111\u00e3 ngh\u0129: \u201cWow, ch\u1eafc ch\u1eafn m\u1ed9t \u0111i\u1ec1u m\u00ecnh ch\u01b0a nh\u00ecn th\u1ea5y m\u1ed9t v\u0103n ph\u00f2ng n\u00e0o nh\u01b0 v\u1eady t\u1ea1i Vi\u1ec7t Nam. V\u00e0 d\u1ee9t kho\u00e1t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam s\u1ebd c\u00f3 \u0111\u1ea5t!\u201d – \u1ea4n t\u01b0\u1ee3ng l\u00fac \u1ea5y qu\u1ea3 th\u1ef1c r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a t\u00f4i c\u0169ng b\u1eaft \u0111\u1ea7u nhen nh\u00f3m t\u1eeb \u0111\u00f3.<\/p>\n

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T\u1eeb ni\u1ec1m y\u00eau th\u00edch ban \u0111\u1ea7u \u0111\u1ec3 \u0111i \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u PROCE \u0111i \u0111\u1ea7u v\u1ec1 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng h\u1ea1ng sang, \u0111\u1ed9ng l\u1ef1c v\u00e0 ni\u1ec1m tin n\u00e0o \u0111\u1ec3 anh ngh\u0129 m\u00ecnh s\u1ebd th\u00e0nh c\u00f4ng?\u00a0<\/em><\/p>\n

Khi tr\u1edf v\u1ec1 Vi\u1ec7t Nam, n\u0103m 2010, t\u00f4i quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp th\u01b0\u01a1ng hi\u1ec7u PROCE v\u1edbi m\u1ee5c ti\u00eau cung c\u1ea5p gi\u1ea3i ph\u00e1p n\u1ed9i th\u1ea5t t\u1ed5ng th\u1ec3 cho v\u0103n ph\u00f2ng h\u1ea1ng sang. T\u00f4i c\u0169ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c th\u1eed th\u00e1ch ph\u00eda tr\u01b0\u1edbc l\u00e0 kh\u00f4ng h\u1ec1 nh\u1ecf, b\u1edfi m\u00ecnh ch\u1ec9 t\u1eadp trung ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ea3nh s\u1ecfi v\u00e0 kh\u00f3 t\u00ednh nh\u1ea5t. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, \u0111i\u1ec1u n\u00e0y l\u1ea1i th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c ni\u1ec1m \u0111am m\u00ea c\u1ee7a t\u00f4i v\u1edbi l\u0129nh v\u1ef1c n\u1ed9i th\u1ea5t xa x\u1ec9.<\/p>\n

Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, c\u1ea7n ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh, khi kh\u1edfi nghi\u1ec7p, t\u00f4i kh\u00f4ng cho r\u1eb1ng m\u00ecnh c\u00f3 t\u00e0i n\u0103ng n\u1ed5i b\u1eadt, c\u0169ng kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c b\u00ean ngo\u00e0i tr\u1ee3 gi\u00fap. Do \u0111\u00f3, t\u00f4i c\u00f9ng t\u1eadp th\u1ec3 anh em nh\u00e2n vi\u00ean c\u00f4ng ty ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c b\u1eb1ng h\u1ebft s\u1ee9c l\u1ef1c v\u00e0 s\u1ef1 ch\u0103m ch\u1ec9 c\u1ee7a m\u00ecnh. T\u00f4i th\u01b0\u1eddng hay chia s\u1ebb v\u1edbi \u0111\u1ed1i t\u00e1c: \u201cTrong h\u00e0ng tr\u0103m doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng ki\u1ebfm ti\u1ec1n, ch\u00fang t\u00f4i l\u00e0 doanh nghi\u1ec7p hi\u1ebfm hoi mu\u1ed1n l\u00e0m vi\u1ec7c \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111am m\u00ea v\u00e0 uy t\u00edn \u2013 h\u01a1n l\u00e0 l\u00e0m vi\u1ec7c v\u00ec ti\u1ec1n\u201d. \u0110\u01a1n gi\u1ea3n l\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u0169ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 v\u00e0 \u0111\u1ed3ng \u00fd h\u1ee3p t\u00e1c c\u00f9ng ch\u00fang t\u00f4i.<\/p>\n

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M\u1eb7t kh\u00e1c, may m\u1eafn l\u00e0 ngay t\u1eeb nh\u1eefng l\u1ea7n giao d\u1ecbch \u0111\u1ea7u ti\u00ean, PROCE \u0111\u00e3 s\u1edbm nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. D\u00f9 h\u1ee3p \u0111\u1ed3ng d\u00f9 l\u1edbn hay nh\u1ecf, ch\u00fang t\u00f4i v\u1eabn lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean di\u1ec7n m\u1ea1o \u1ea5n t\u01b0\u1ee3ng g\u1ecdn g\u00e0ng, tinh t\u1ebf trong c\u00e1c v\u0103n ph\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u0169ng b\u1edfi s\u1ef1 c\u1ea7u to\u00e0n \u0111\u00f3, kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng, qu\u00fd m\u1ebfn v\u00e0 mu\u1ed1n g\u1eedi g\u1eafm to\u00e0n b\u1ed9 v\u0103n ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ec3 PROCE th\u1ef1c hi\u1ec7n.<\/p>\n

Trong m\u1ea5y th\u00e1ng \u0111\u1ea7u th\u00e0nh l\u1eadp, nh\u1eefng h\u1ee3p \u0111\u1ed3ng \u0111\u1ea7u ti\u00ean, ph\u1ea7n l\u1edbn t\u1edbi t\u1eeb c\u00e1c doanh nghi\u1ec7p l\u1edbn trong n\u01b0\u1edbc v\u00e0 c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia, \u0111\u00e3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin trong t\u00f4i r\u1eb1ng PROCE \u0111\u00e3 \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n

T\u00f4i c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 ti\u1ec1n \u0111\u1ec1 cho th\u00e0nh c\u00f4ng c\u1ee7a PROCE \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb r\u1ea5t s\u1edbm?<\/em><\/p>\n

C\u0169ng c\u00f3 th\u1ec3 xem l\u00e0 nh\u01b0 v\u1eady. \u0110i\u1ec3m r\u1ea5t thu\u1eadn l\u1ee3i l\u00e0 v\u00e0o th\u1eddi \u0111i\u1ec3m nh\u1eefng n\u0103m 2010, th\u1ecb tr\u01b0\u1eddng n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng h\u1ea1ng sang g\u1ea7n nh\u01b0 v\u1eafng b\u00f3ng doanh nghi\u1ec7p trong n\u01b0\u1edbc. T\u00f4i nh\u1edb \u0111\u00e2u \u0111\u00f3 ch\u1ec9 c\u00f3 1, 2 doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n kinh doanh m\u1eb7t h\u00e0ng n\u00e0y nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a ch\u00ednh c\u00e1c c\u00f4ng ty Nh\u1eadt \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

T\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng nhu c\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f4ng ty \u0111a qu\u1ed1c gia l\u00e0 lu\u00f4n c\u00f3. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u1ea1i ho\u00e0n to\u00e0n b\u1ecb b\u1ecf ng\u1ecf v\u00ec ch\u01b0a c\u00f3 nh\u00e0 cung c\u1ea5p n\u00e0o \u0111\u1ee7 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 c\u00e1c d\u1ef1 \u00e1n l\u1edbn cho h\u1ecd. V\u1eady, c\u01a1 h\u1ed9i l\u00e0 \u1edf \u0111\u00e2y ch\u1ee9 \u0111\u00e2u n\u1eefa (c\u01b0\u1eddi).<\/p>\n

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M\u1ed9t s\u1ea3n ph\u1ea9m h\u1ea1ng sang th\u00ec gi\u00e1 tr\u1ecb kh\u00f4ng h\u1ec1 nh\u1ecf, kh\u00e1ch h\u00e0ng khi t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea5t nhi\u00ean y\u00eau c\u1ea7u c\u0169ng kh\u00f4ng h\u1ec1 th\u1ea5p. V\u1eady theo anh y\u1ebfu t\u1ed1 n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng?<\/em><\/p>\n

S\u1ea3n ph\u1ea9m h\u1ea1ng sang r\u1ea5t k\u00e9n ng\u01b0\u1eddi ch\u01a1i. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p khi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf th\u01b0\u1eddng kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao s\u1ea3n ph\u1ea9m ph\u00e2n kh\u00fac th\u1ea5p h\u01a1n b\u1edfi y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9, gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng v\u00e0 l\u1ee3i \u00edch kinh t\u1ebf l\u00e2u d\u00e0i. V\u00e0 th\u1ef1c t\u1ebf l\u00e0 PROCE ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng s\u00e0nh s\u1ecfi, k\u1ef9 t\u00ednh nh\u01b0 v\u1eady.<\/p>\n

\u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3 ph\u1ea7n l\u1edbn doanh nghi\u1ec7p \u0111a qu\u1ed1c gia th\u01b0\u1eddng coi vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4n ngoan, c\u00f3 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng t\u1ed1i thi\u1ec3u 5 n\u0103m. Nh\u1edd \u0111\u00f3, h\u1ecd v\u1eeba n\u00e2ng cao \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 lao \u0111\u1ed9ng, v\u1eeba t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb9p khi ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c.<\/p>\n

C\u0169ng b\u1edfi v\u1eady, thay v\u00ec mua chi\u1ebfc b\u00e0n, chi\u1ebfc gh\u1ebf \u0111\u01a1n l\u1ebb, h\u1ecd th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn PROCE \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ed1t c\u0169ng nh\u01b0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ea7u t\u01b0 to\u00e0n di\u1ec7n cho v\u0103n ph\u00f2ng.<\/p>\n

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Anh n\u00f3i nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i nh\u01b0 th\u1ebf n\u00e0o? Ph\u1ea3i ch\u0103ng xu\u1ea5t ph\u00e1t t\u1eeb t\u00e2m l\u00fd ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/em><\/p>\n

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T\u1ea1i Vi\u1ec7t Nam c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn khi b\u01b0\u1edbc ch\u00e2n v\u00e0o v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c c\u1ee7a nh\u1eefng doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, c\u00f4ng ty \u0111a qu\u1ed1c gia v\u1edbi c\u00e1c doanh nghi\u1ec7p thu\u1ea7n Vi\u1ec7t. Trong khi \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n cho m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, th\u00ec c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c n\u00e0y c\u00f2n r\u1ea5t h\u1ea1n ch\u1ebf.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y. T\u00f4i \u0111\u1eb7c bi\u1ec7t ng\u01b0\u1ee1ng m\u1ed9 v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p ng\u01b0\u1eddi Nh\u1eadt ch\u1ec9 thu\u00ea chi\u1ebfc Innova \u0111\u1ec3 \u0111i l\u00e0m nh\u01b0ng s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 c\u1ea3 tri\u1ec7u \u0111\u00f4 cho b\u00e0n gh\u1ebf nh\u00e2n vi\u00ean. C\u00e1c c\u00f4ng ty ki\u1ec3m to\u00e1n, k\u1ebf to\u00e1n, ki\u1ebfn tr\u00fac c\u1ee7a h\u1ecd \u0111\u1ea7u t\u01b0 c\u1ea3 ng\u00e0n \u0111\u00f4 cho m\u1ed9t chi\u1ebfc gh\u1ebf, \u0111\u1ec3 ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u1ee7a h\u1ecd d\u00f9 ph\u1ea3i l\u00e0m vi\u1ec7c t\u1eeb 8 – 12 ti\u1ebfng\/ng\u00e0y v\u1eabn c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 s\u1eb5n s\u00e0ng c\u1ed1ng hi\u1ebfn.
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Thi\u1ebft ngh\u0129 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i tr\u1ea3 l\u01b0\u01a1ng cao nh\u1ea5t, nh\u01b0ng n\u1ebfu t\u1ea1o \u0111\u01b0\u1ee3c m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c k\u00edch th\u00edch t\u00ednh s\u00e1ng t\u1ea1o, coi tr\u1ecdng s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t v\u00e0 \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n cho ng\u01b0\u1eddi lao \u0111\u1ed9ng \u2013 ch\u1eafc ch\u1eafn l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ec3 h\u1ecd l\u00e0m vi\u1ec7c l\u00e2u d\u00e0i. S\u1ef1 chuy\u1ec3n bi\u1ebfn trong t\u01b0 duy n\u00e0y t\u1ea1i Vi\u1ec7t Nam \u0111ang l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu, nh\u01b0ng c\u00f3 l\u1ebd \u0111\u1ec3 to\u00e0n b\u1ed9 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u1ea3i c\u1ea7n th\u00eam m\u1ed9t v\u00e0i n\u0103m n\u1eefa.
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\u201cN\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u1edfi \u0111\u1ea7u cho th\u00e0nh c\u00f4ng\u201d – \u0110i\u1ec1u n\u00e0y li\u1ec7u c\u00f3 \u0111\u00fang v\u1edbi PROCE?<\/em><\/p>\n

Qu\u1ea3 th\u1ef1c ngay t\u1eeb khi th\u00e0nh l\u1eadp PROCE, t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 cho v\u0103n ph\u00f2ng, t\u1eeb t\u01b0 v\u1ea5n quy ho\u1ea1ch m\u1eb7t b\u1eb1ng t\u1ed5ng th\u1ec3, thi\u1ebft k\u1ebf v\u0103n ph\u00f2ng cho c\u00e1c l\u00e3nh \u0111\u1ea1o, t\u1edbi thi c\u00f4ng l\u1eafp \u0111\u1eb7t\u2026 Ch\u1ec9 khi \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 nh\u01b0 v\u1eady, doanh nghi\u1ec7p m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c di\u1ec7n m\u1ea1o c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea7m c\u1ee1 qu\u1ed1c t\u1ebf. Nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p \u0111a qu\u1ed1c gia \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf c\u1ee7a PROCE b\u1edfi h\u1ecd c\u1ea3m th\u1ea5y y\u00ean t\u00e2m khi l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t \u201cng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh\u201d nh\u01b0 ch\u00fang t\u00f4i.<\/p>\n

T\u00f4i tin PROCE \u0111ang l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t trong ph\u00e2n kh\u00fac n\u1ed9i th\u1ea5t cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang t\u00f4i hi\u1ec7n c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u00e1c l\u1edbn trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, n\u1eafm trong tay c\u00e1c h\u1ee3p \u0111\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb h\u00e0ng tri\u1ec7u USD. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Gentherm Greenfield, T\u1eadp \u0110o\u00e0n MERAP, Long Giang, L\u1ecdc h\u00f3a d\u1ea7u Nghi S\u01a1n, Ivy Moda\u2026
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Chuy\u00ean ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t h\u1ea1ng sang trong khi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t n\u1ed9i th\u1ea5t n\u01b0\u1edbc ngo\u00e0i l\u00e0 kh\u00f4ng \u00edt, anh \u0111\u00e3 \u0111\u1eb7t ra nh\u1eefng ti\u00eau ch\u00ed n\u00e0o khi l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c cung c\u1ea5p s\u1ea3n ph\u1ea9m?<\/em><\/p>\n

Th\u00f4ng th\u01b0\u1eddng khi \u0111i kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i hay tham gia nh\u1eefng tri\u1ec3n l\u00e3m n\u1ed9i th\u1ea5t qu\u1ed1c t\u1ebf, t\u00f4i kh\u00f4ng m\u1ea5t th\u1eddi gian la c\u00e0 \u0111\u1ec3 t\u00ecm hi\u1ec3u nhi\u1ec1u nh\u00e3n hi\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, t\u00f4i \u201ckhoanh v\u00f9ng\u201d lu\u00f4n t\u1eeb \u0111\u1ea7u TOP 5 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u00e2m ni\u00ean v\u00e0 uy t\u00edn nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e0m ph\u00e1n ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p t\u00e1c.<\/p>\n

Ng\u00e0y nay, PROCE \u0111\u00e3 \u201cch\u1eaft l\u1ecdc\u201d \u0111\u01b0\u1ee3c 20 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1eb3ng c\u1ea5p nh\u1ea5t c\u1ee7a th\u1ebf gi\u1edbi nh\u01b0 Zueco, Okamura, Herman Miller, SteelCase\u2026 \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Ch\u00ednh b\u1edfi v\u1eady m\u1edbi c\u00f3 chuy\u1ec7n l\u00e0 khi kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, h\u1ecd ch\u1ec9 c\u1ea7n nh\u00ecn m\u00e1c nh\u00e3n hi\u1ec7u \u201cph\u00e2n ph\u1ed1i b\u1edfi PROCE\u201d l\u00e0 \u0111\u00e3 y\u00ean t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, v\u1ea5n \u0111\u1ec1 c\u00f2n l\u1ea1i l\u00e0 m\u1ee9c gi\u00e1 v\u00e0 ph\u01b0\u01a1ng \u00e1n thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 m\u00e0 th\u00f4i (c\u01b0\u1eddi).<\/p>\n

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Con ng\u01b0\u1eddi v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. T\u1ea1i doanh nghi\u1ec7p c\u1ee7a anh, v\u1ea5n \u0111\u1ec1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed n\u00e0o tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n PROCE?<\/em><\/p>\n

N\u1ed9i th\u1ea5t h\u1ea1ng sang c\u0169ng gi\u1ed1ng nh\u01b0 ng\u00e0nh th\u1eddi trang xa x\u1ec9, ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o t\u00e0i n\u0103ng c\u1ee7a nh\u1eefng nh\u00e0 t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf. T\u00f4i hi\u1ec3u r\u1eb1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh, lu\u00f4n \u0111\u00f2i h\u1ecfi s\u1ef1 tinh t\u1ebf, t\u1ec9 m\u1ec9, ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao th\u00ec m\u00ecnh ph\u1ea3i c\u00f3 trong tay nh\u1eefng \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf \u201cc\u1ee9ng\u201d v\u00e0 x\u1ee9ng t\u1ea7m.Ch\u00ednh b\u1edfi v\u1eady, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 t\u1eeb 5-7 n\u0103m \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 t\u1eeb thi\u1ebft k\u1ebf, k\u1ef9 thu\u1eadt t\u1edbi t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng c\u00f3 \u0111\u1ee7 t\u1ea7m v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 th\u1ecfa m\u00e3n nh\u1eefng y\u00eau c\u1ea7u kh\u1eaft khe c\u1ee7a kh\u00e1ch h\u00e0ng.
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\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c c\u1eed \u0111i c\u00f4ng t\u00e1c n\u01b0\u1edbc ngo\u00e0i \u0111\u1ec3 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, c\u1ecd s\u00e1t v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng. C\u00f9ng v\u1edbi \u0111\u00f3, ch\u00fang t\u00f4i m\u1eddi c\u00e1c chuy\u00ean gia n\u01b0\u1edbc ngo\u00e0i v\u1ec1 t\u01b0 v\u1ea5n v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf v\u0103n ph\u00f2ng m\u1edbi, th\u1eddi th\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c d\u1ef1 \u00e1n l\u1edbn.<\/p>\n

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Chuy\u00ean gia thi\u1ebft k\u1ebf n\u01b0\u1edbc ngo\u00e0i ph\u1ed1i h\u1ee3p x\u00e2y d\u1ef1ng ph\u01b0\u01a1ng \u00e1n thi\u1ebft k\u1ebf cho c\u00e1c d\u1ef1 \u00e1n<\/p>\n<\/div>\n<\/div>\n

Trong khi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c c\u00f3 s\u1ef1 chuy\u1ec3n bi\u1ebfn v\u00e0 h\u1ed9i nh\u1eadp, k\u1ebf ho\u1ea1ch c\u1ee7a PROCE l\u00e0 g\u00ec? Anh c\u00f3 \u0111\u1eb7t k\u1ef3 v\u1ecdng v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf kh\u00f4ng?<\/em><\/p>\n

M\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t c\u1ee7a t\u00f4i l\u00e0 \u0111\u01b0a PROCE tr\u1edf th\u00e0nh m\u1ed9t Hub k\u1ebft n\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t xa x\u1ec9 tr\u00ean th\u1ebf gi\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian t\u1edbi. \u0110\u1ed3ng th\u1eddi, RICO Group \u0111ang \u201ckhoanh v\u00f9ng\u201d v\u00e0 th\u0103m d\u00f2 c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, nh\u1eb1m mang \u0111\u1ebfn c\u00e1i nh\u00ecn chuy\u00ean s\u00e2u, to\u00e0n c\u1ea3nh v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

Ch\u00fac anh v\u00e0 PROCE ng\u00e0y c\u00e0ng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng h\u01a1n n\u1eefa trong th\u1eddi gian t\u1edbi!<\/p>\n